Evaluation Question 4

Who would be the audience for your media product?

The target audience for the media product that we created would be between the ages of 17 and 25. The reason that this specific aged audience was chosen was because we wanted an audience who were balanced between the factors of understanding exactly what is happening in the film and why it is happening but young enough to be able to relate to the main character. The interests of our target audience would range from computers and new types of technology to people who actually lived in urban areas like the one shown at the beginning of the sequence. Being interested in computers would mean that they would be able to understand the technological part of the film that would appear later on; this is shown in the opening sequence through the type of text that was used for the credits. We targeted specifically males who fit this role because something that was picked up from research when coming up with the idea of the film was that the majority of characters that our main character was inspired by were male therefore attracting more males as they are more likely to be able to relate. Stereotypically white people in society have a more “forward” way of thinking; they are very modern whereas Asians and Africans are usually thought to be ones who have a more “traditional” way of thinking. It is for this reason that we chose to target an audience who are quite diverse, e.g. mixed raced black and white audiences or particularly white audiences. The main character of the film is someone who has had a tough upbringing and one of the reasons was because his parents were divorced which in itself is something that wouldn’t stereotypically be expected from an African or Asian family. The expectations that our targeted audience would have would be: cliff hangers-cynical effects, leading to a build-up of many questions, dramatic irony, mysterious murders which leave them having to think and try and work things out for themselves, conniving killers and a lot of fast paced scenes.

 The order in which we chose to present the shots and the music we chose to place over it would lead the audience to think the film would be similar to “Kidulthood” or “Adulthood”; films set in urban suburbs of London which show audiences life within the area. However when the shot showing the boy walking to where he currently lives is shown, the audience`s view is changed as they become aware that it is not. The plot twist is something that would attract the targeted audience. There is more to the film than the audience think at first and this makes them enjoy it even more. People in general enjoy watching things that they can relate to and that is something that this film has to offer. People who live or have lived in similar areas to those that are shown in the opening sequence. Being able to relate allows the audience to escape from the real world and enter a world that isn’t their own and therefore being able to forget about all their problems for a little while and learn about someone else’s (the main character).

placed somewhere on the poster would not only allow the audience to again gain some understanding on what the film could be about but also attracts those who are interested in such themes.On the film poster for this film we would put on of the shots that clearly show the suburb that the main character was bought up in as it represents the past of the character and it is this past which leads him to be the killer he is. This would then perhaps be mixed with a shot of something that represents the characters new life. This would be done so that the audience are immediately able to make out what the film could be about. The main character would also be on the poster so that the attraction from male characters would be made. Another thing that would be able to attract the target audience that could be placed on the film poster would be something that represents the psychological state of the main character. Something along the lines of a row of  drugs placed somewhere on the poster would not only allow the audience to again gain some understanding on what the film could be about but also attracts those who are interested in such themes.

 The targeted audience would also enjoy watching true movies. They would enjoy very realistic movies; movies that perhaps represent events that they would be aware of in the past. Examples being “The Human Centipede” and “Saw”; films that are very technical when it comes to the type of violence and murder it contains. They also look to watch films that have a strong and meaningful story behind all the action on the screen. “Run all night” is also a film that they may have watched because it offers the theme of death which is something that the audience may be interested in.