Evaluation Question 1



In what ways does your media product use, develop or challenge forms of conventions of real media products?

The Logo that we chose to use is overall an impersonation of the main character that I used throughout the entire opening sequence. The fade in to the production logo is used to allow the audience to focus solely on the screen and slowly ease them into the world of the film, diverting their mind completely from the real world. The production logo itself represents the main character in the film. The suit is something that the main character is known for, the audience are not aware in the opening sequence but the main character wears a suit every single day. The hands of the body show the confidence that this character contains and the pill as the head represents the complete other side of the character that the audience are able to slightly make out from the opening sequence. For the opening shot showing the production logo, we chose to use the complete opposite colour to the colour of the logo. A white background was placed behind the mainly black logo. This was done to portray how the character that it represents is also something that stands out from the crowd as the logo does. The same effect was placed on every single shot in the opening sequence; the redness was lowered on every frame in order to make the whole sequence look as though it has a lower key lighting which helps to foreshadow bad things that may be yet to come.





A fade in was put at the beginning of the establishing shot of the buildings so that not only would it match the music that was playing in the background but also that a climax would begin to be built. The establishing shot that was placed at the beginning of the sequence was inspired by the opening sequence of the movie “Panic Room” whereby there are many shots of the tops of buildings of a city. This was used to show the audience that this is set in a suburb of London. The tilt down of a single building focussed mainly on the bad state of it; showing the broken windows and the worn out painting of it and is used to show the audience the run down area that it is set in. The credits used un this shot are placed along the right hand side of the building, similarly in every shot, the credits have been placed in a clear area of the frame, a place where they would not get in the way of the action on the screen or distract the audience. We wanted the audience to focus clearly on the run down area we are trying to show. The long shot showing another block in the distance before the pan leading up to a medium shot showing specific trees is used to show the everyday surroundings of the people who live in this area (the main character included). The use of many different shows of buildings was used to show how the entire area is the same and the low key lighting used to create a gloomy effect on the audience and to show that this is quite a dual and miserable area. The music that is used at the end of this show is placed here in particular as a climax is able to be built leading onto the next show as the next shot of the swing is very significant in the opening sequence.


A heavy beat is dropped on the long shot of the swing and this is to show that the swing itself is significant as it represents a large part of the childhood of the main character. In the background of this shot there are people casually walking past, this has been purposely done as a representation of the feelings of the main character. The swing is moving yet no one is on or around it which is something that is not normal because no one appears to have been pushing it, it is swinging by itself. This portrays that no one in the main characters childhood ever acknowledged his existence. The mix that is then used to merge the next and the zoom-in of the goal again interlinks with the past of the main character. The rainy and dual day helps portray the misery that the area itself contains.


The fade out of the zoomed in close up of the goal and fade in to the road separates the life of the main character`s (who is soon introduced) childhood and life currently. The trees in one of the previous shots contrasts with the fades that were used in the sense that this is his new life however parts of his past are still with him and have an impact on his life currently. The pan of the long shot showing the more established houses that this boy is now surrounded by shows the difference in the standard of life he is living now and then.

The continuity shots that are used when the boy enters the house are used to show the direct journey that he has taken when he enters; he doesn’t stop to go into the living room which is something that people would normally do when returning home. This is an abnormal thing to do and therefore leaves the audience suspicious as to why he has just walked straight upstairs and may also foreshadow something that is soon to come. The over the shoulder shot shows the large amount of ranges of drugs that he is stocking also the show shows the perfectly laid out gloves next to this range and makes the audience wonder why he has so many. His next action of reaching for a specific drug and retrieving the gloves again makes the audience wonder what he is planning on doing with these contents. He then closes the cabinet leaving the audience with the thought that he does not want to leave any traces with whatever it is he is planning on doing.


The medium shot of the character sighing allows the audience to see that he is reflecting on something but his continuation of movement after this then shows the audience that despite his thought he will still continue with his journey. The continuity of the high angle shot showing him walk back down the stairs allows the audience to clearly see the drug and gloves in his hand. He has not put them away which may suggest to the audience that he is planning on using them soon for something. The over the shoulder shot of the phone ringing, leading into a sharp cut showing him continuing his journey without the phone in sight shows the audience that he had ignored the call that could suggest that people are trying to contact him however he is choosing to ignore them.

The final fade out at the end leaves the audience wondering what he is planning on doing next; a climax has been built but has not been answered. The blackout that leads to the title of the film gives the audience a little time to attempt to answer or possible think of more questions that they have thought of after what they have just viewed.


A light beat is dropped before the title of the film appears so that the audience are taken by a slight surprise, the title “Feel No Pain” then comes up on the screen. This is the title of the film as the main character chooses to conserve himself despite his rough childhood in the area that was shown at the very beginning of the sequence. He instead chooses another way to get rid of the feelings he has inside. The scratched background of the title shot represents the past of the main character. The dark colours that have been used continue to add to the dark aspects being carried out through the entire opening.

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